# Organization schema

> Organization schema is Schema.org structured data that describes the company behind a website: its name, logo, contact details and social profiles.

- **Check ID:** A1
- **Area:** [AI Readiness](https://be1st.ai/glossary/ai-readiness)
- **Tool:** [AI Readiness](https://be1st.ai/tools/ai-readiness)
- **Page:** https://be1st.ai/glossary/ai-readiness/organization-schema

## Why it matters

AI systems use Organization schema to build a knowledge graph about a company. When a user asks ChatGPT or Google AI about your business, structured data ensures accurate and complete responses including logo and contact information.

## In practice

When Google displays a Knowledge Panel for a company like Deutsche Bank, it draws from Organization schema. Companies without this markup often lack a Knowledge Panel or display incorrect information sourced from third parties.

## How be1st checks it

Verifies the presence of Organization schema markup that defines core business information: name, logo, contact details, social networks, and legal form. The check accepts both the Organization and the LocalBusiness type. This markup creates a digital identity for the organization.

[AI Readiness](https://be1st.ai/tools/ai-readiness), Access tab.

Every check ends as: Pass, Warning, Fail.

## Sources

- [Local Business Structured Data](https://developers.google.com/search/docs/appearance/structured-data/local-business) (Google)

## Related terms

- [Structured data](https://be1st.ai/glossary/seo/structured-data): Structured data is machine-readable markup, usually JSON-LD with the Schema.org vocabulary, that says what a page contains: a product, an article, a company or an event.
- [Social networks](https://be1st.ai/glossary/fingerprint/social-networks): Social network links are the links from a website to its profiles on Facebook, Instagram, LinkedIn, YouTube, TikTok and other networks.
- [Product schema](https://be1st.ai/glossary/ai-readiness/product-schema): Product schema is Schema.org structured data that describes a product or service: its name, price, availability and reviews.
- [FAQ schema](https://be1st.ai/glossary/ai-readiness/faq-schema): FAQ schema is Schema.org structured data (FAQPage) that marks up the questions and answers on a page in a machine-readable form.
- [Review / rating schema](https://be1st.ai/glossary/ai-readiness/review-rating-schema): Review and AggregateRating schema are Schema.org structured data that describe the reviews and the average rating of a product or service.
- [AI bot policy](https://be1st.ai/glossary/ai-readiness/ai-bot-policy): An AI bot policy is the set of robots.txt rules for AI crawlers such as GPTBot, ClaudeBot or Google-Extended that allow or block them on a website.