# Knowledge level

> Knowledge level is how much an AI model knows about your domain and brand when asked directly, from nothing at all to a complete and correct profile.

- **Area:** [AI Visibility](https://be1st.ai/glossary/ai-visibility)
- **Tool:** [AI Visibility](https://be1st.ai/tools/ai-visibility)
- **Page:** https://be1st.ai/glossary/ai-visibility/knowledge-level

## Why it matters

The level of AI knowledge about your brand directly determines the quality of answers users receive. If the level is 'none' or 'confused', AI may provide potential customers with incorrect information or ignore you entirely. According to the GEO research (Princeton/IIT Delhi), optimizing content can increase visibility in generative engine responses by up to 40%, so what AI knows about a brand can be influenced.

## In practice

When asked 'What is Amazon.com?', ChatGPT responds: 'Amazon is the world's largest e-commerce company, founded in 1994 by Jeff Bezos in Seattle.' This is an 'excellent' level: AI knows the name, focus, founding year, and city. Conversely, a small local business may get a 'none' level if AI has no information about it.

## How be1st checks it

Measures the level of knowledge AI models (ChatGPT, Gemini, Perplexity, Grok) have about your domain and brand. The result is expressed on a scale: none (AI knows nothing), confused (AI mixes up facts), partial (AI knows basic information), good (AI has accurate knowledge), and excellent (AI knows details, history, and brand context). It is tested with direct questions about the company, its products, and services.

[AI Visibility](https://be1st.ai/tools/ai-visibility).

## Sources

- [GEO: Generative Engine Optimization](https://arxiv.org/abs/2311.09735) (arXiv (IIT Delhi, Princeton))
- [The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners](https://ahrefs.com/blog/ai-visibility/) (Ahrefs)
- [Overview of OpenAI Crawlers](https://developers.openai.com/api/docs/bots) (OpenAI)

## Related terms

- [Brand mention rate](https://be1st.ai/glossary/ai-visibility/brand-mention-rate): Brand mention rate is the share of relevant AI answers that name your brand, expressed as a percentage.
- [Link presence](https://be1st.ai/glossary/ai-visibility/link-presence): Link presence is whether an AI model's answer includes a direct link to your website that the reader can click.
- [Confidence score](https://be1st.ai/glossary/ai-visibility/confidence-score): Confidence score is how certain an AI model sounds when it talks about your brand, from hedged guesses to clear statements.
- [Reputation sentiment](https://be1st.ai/glossary/ai-visibility/reputation-sentiment): Reputation sentiment is the tone in which AI models describe your brand: positive, neutral or negative.
- [Multi-model consistency](https://be1st.ai/glossary/ai-visibility/multi-model-consistency): Multi-model consistency is how closely ChatGPT, Gemini, Perplexity and Grok agree when they describe your brand.
- [Query coverage](https://be1st.ai/glossary/ai-visibility/query-coverage): Query coverage is how many kinds of questions your brand shows up for in AI answers: informational, navigational, transactional and comparison queries.