# Query coverage

> Query coverage is how many kinds of questions your brand shows up for in AI answers: informational, navigational, transactional and comparison queries.

- **Area:** [AI Visibility](https://be1st.ai/glossary/ai-visibility)
- **Related tool:** [AI Visibility](https://be1st.ai/tools/ai-visibility)
- **Page:** https://be1st.ai/glossary/ai-visibility/query-coverage

## Why it matters

Users ask AI different types of questions at different stages of decision-making. If AI mentions you only for informational queries but not transactional ones, you're losing customers at the crucial purchasing stage. Complete query coverage ensures brand presence across the entire customer journey: from awareness to purchase.

## In practice

An accounting firm tracks 4 query types: informational ('what is a tax return'), navigational ('accounting firm New York'), transactional ('hire an accountant online'), comparative ('best accounting firms in New York'). AI mentions them for informational and navigational queries but not for transactional and comparative ones: query coverage is 50%. Commercial content and reviews need strengthening.

## Related be1st tool

Query coverage describes how many types of user questions your brand appears in within AI answers: informational ('what is...'), navigational ('company XY website'), transactional ('buy product XY') and comparative ('XY vs. competitor'). Broad coverage means AI knows you across different contexts and stages of the buying process.

be1st does not score this as a separate metric. The closest data comes from AI Visibility.

[AI Visibility](https://be1st.ai/tools/ai-visibility).

## Sources

- [AI Visibility Toolkit: Boost Brand Visibility in AI Search](https://www.semrush.com/kb/1493-ai-visibility-toolkit) (Semrush)
- [How to optimize for AI search: 12 proven LLM visibility tactics](https://searchengineland.com/optimize-ai-search-llm-visibility-tactics-468106) (Search Engine Land)
- [10 Ways to Use Ahrefs' Brand Radar to Grow AI Visibility](https://ahrefs.com/blog/brand-radar-use-cases/) (Ahrefs)

## Related terms

- [Factual accuracy](https://be1st.ai/glossary/ai-visibility/factual-accuracy): Factual accuracy is whether what AI models say about your brand is true: the right services, location, contact details and other facts.
- [Competitive position](https://be1st.ai/glossary/ai-visibility/competitive-position): Competitive position is where your brand stands next to its competitors in AI answers: how often models name it and how high they rank it.
- [Update freshness](https://be1st.ai/glossary/ai-visibility/update-freshness): Update freshness is how current the information AI models give about your brand is, for example whether they know your latest products and changes.
- [Knowledge level](https://be1st.ai/glossary/ai-visibility/knowledge-level): Knowledge level is how much an AI model knows about your domain and brand when asked directly, from nothing at all to a complete and correct profile.
- [Brand mention rate](https://be1st.ai/glossary/ai-visibility/brand-mention-rate): Brand mention rate is the share of relevant AI answers that name your brand, expressed as a percentage.
- [Link presence](https://be1st.ai/glossary/ai-visibility/link-presence): Link presence is whether an AI model's answer includes a direct link to your website that the reader can click.