# Keyword categorization

> Keyword categorization sorts the extracted keywords into types such as product, service, location and brand.

- **Check ID:** KW2
- **Area:** [Tech Stack](https://be1st.ai/glossary/fingerprint)
- **Tool:** [Site Content](https://be1st.ai/tools/ai-seo-content)
- **Page:** https://be1st.ai/glossary/fingerprint/keywords-categorization

## Why it matters

Keyword categorization shows whether a site covers all important aspects. An e-shop should have strong product keywords, a local business should have local ones. Gaps in categories indicate missing content.

## In practice

A restaurant in Bratislava has strong product keywords ('pizza', 'pasta') but is missing local ones ('Bratislava', 'Old Town'). This means weak local SEO visibility and a low chance of appearing in AI responses to local queries.

## How be1st checks it

Classification of extracted keywords into categories: product, service, location, brand. Helps understand the thematic structure of a website and identify content gaps.

[Site Content](https://be1st.ai/tools/ai-seo-content).

## Sources

- [Google SEO Starter Guide](https://developers.google.com/search/docs/fundamentals/seo-starter-guide) (Google)

## Related terms

- [Sitemap existence](https://be1st.ai/glossary/fingerprint/sitemap-existence): Sitemap existence is whether a website publishes an XML sitemap, or a sitemap index, at a standard address where search engines can find it.
- [URL count in sitemap](https://be1st.ai/glossary/fingerprint/url-count-in-sitemap): URL count in the sitemap is the number of addresses a sitemap lists and how they are spread across the subdomains and sections of a website.
- [Sitemap validity](https://be1st.ai/glossary/fingerprint/sitemap-validity): Sitemap validity is whether a sitemap is well-formed XML with correct URLs that actually load.
- [SSL certificate existence](https://be1st.ai/glossary/fingerprint/ssl-certificate-existence): An SSL/TLS certificate is the digital certificate that lets a website use HTTPS and proves to browsers that the domain is genuine.
- [SSL certificate issuer](https://be1st.ai/glossary/fingerprint/ssl-certificate-issuer): The certificate issuer is the certificate authority that signed a website's SSL certificate, such as Let's Encrypt, DigiCert or Sectigo.
- [SSL certificate validity](https://be1st.ai/glossary/fingerprint/ssl-certificate-validity): Certificate validity is the period an SSL certificate is valid for. After its expiry date, browsers show visitors a security warning instead of the site.