# Social networks

> Social network links are the links from a website to its profiles on Facebook, Instagram, LinkedIn, YouTube, TikTok and other networks.

- **Check ID:** F10
- **Area:** [Tech Stack](https://be1st.ai/glossary/fingerprint)
- **Tool:** [Tech Stack](https://be1st.ai/tools/tech-stack)
- **Page:** https://be1st.ai/glossary/fingerprint/social-networks

## Why it matters

Social media presence indicates a company's digital maturity and marketing strategy. A LinkedIn profile suggests B2B focus, TikTok suggests a younger target audience. Absence of social media may signal an inactive business.

## In practice

A company with Facebook + Instagram + LinkedIn + YouTube has a comprehensive social presence. An e-shop with only a Facebook page is using a minimum of channels. Fingerprint extracts the exact URL for each platform.

## How be1st checks it

Detection of social network links: Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, Pinterest. URL extraction from footer links, meta tags (og:see_also), and JSON-LD.

[Tech Stack](https://be1st.ai/tools/tech-stack), Server & SSL tab.

## Sources

- [Open Graph Protocol](https://ogp.me/) (Open Graph)

## Related terms

- [Visible text extraction](https://be1st.ai/glossary/fingerprint/visible-text-extraction): Visible text extraction turns a web page into the plain text a visitor actually reads, without HTML tags, scripts, styles or hidden elements.
- [Word count](https://be1st.ai/glossary/fingerprint/word-count): Word count is the number of words in the visible text of a page, after the code and hidden elements are removed.
- [Keyword extraction](https://be1st.ai/glossary/fingerprint/keywords-extraction): Keyword extraction pulls out the words and phrases a page is about from its URL, title, headings, meta description and breadcrumbs.
- [Keyword categorization](https://be1st.ai/glossary/fingerprint/keywords-categorization): Keyword categorization sorts the extracted keywords into types such as product, service, location and brand.
- [Sitemap existence](https://be1st.ai/glossary/fingerprint/sitemap-existence): Sitemap existence is whether a website publishes an XML sitemap, or a sitemap index, at a standard address where search engines can find it.
- [URL count in sitemap](https://be1st.ai/glossary/fingerprint/url-count-in-sitemap): URL count in the sitemap is the number of addresses a sitemap lists and how they are spread across the subdomains and sections of a website.