# Website type classification

> Website type classification sorts a site into a type, such as e-shop, blog, marketplace or news portal, based on the technologies and content found on it.

- **Check ID:** F9
- **Area:** [Tech Stack](https://be1st.ai/glossary/fingerprint)
- **Tool:** [Tech Stack](https://be1st.ai/tools/tech-stack)
- **Page:** https://be1st.ai/glossary/fingerprint/website-type-classification

## Why it matters

The website type determines relevant metrics and benchmarks. An e-shop is evaluated differently than a blog: conversion rate vs. time on page. Classification enables comparison with relevant competitors in the same category.

## In practice

A site with WooCommerce + product pages + a cart is classified as an e-shop. A site with WordPress + articles without products is a blog. A SaaS site has a login page, pricing, and documentation.

## How be1st checks it

Heuristic website classification based on detections: e-shop, marketplace, blog, forum, social network, aggregator, news portal, wiki, portfolio, catalog, booking, SaaS, streaming. Uses a combination of CMS, e-commerce platforms, and content.

[Tech Stack](https://be1st.ai/tools/tech-stack), CMS & e-commerce tab.

## Sources

- [Schema.org - WebSite Type](https://schema.org/WebSite) (Schema.org)

## Related terms

- [Social networks](https://be1st.ai/glossary/fingerprint/social-networks): Social network links are the links from a website to its profiles on Facebook, Instagram, LinkedIn, YouTube, TikTok and other networks.
- [Visible text extraction](https://be1st.ai/glossary/fingerprint/visible-text-extraction): Visible text extraction turns a web page into the plain text a visitor actually reads, without HTML tags, scripts, styles or hidden elements.
- [Word count](https://be1st.ai/glossary/fingerprint/word-count): Word count is the number of words in the visible text of a page, after the code and hidden elements are removed.
- [Keyword extraction](https://be1st.ai/glossary/fingerprint/keywords-extraction): Keyword extraction pulls out the words and phrases a page is about from its URL, title, headings, meta description and breadcrumbs.
- [Keyword categorization](https://be1st.ai/glossary/fingerprint/keywords-categorization): Keyword categorization sorts the extracted keywords into types such as product, service, location and brand.
- [Sitemap existence](https://be1st.ai/glossary/fingerprint/sitemap-existence): Sitemap existence is whether a website publishes an XML sitemap, or a sitemap index, at a standard address where search engines can find it.