# Raymond Grell

![Raymond Grell, Founder & CEO of be1st](https://be1st.ai/2g/team/raymond.jpg)

> Founder & CEO, be1st

Dad of two, LEGO lover and solo founder from Slovakia with 10 years in e-commerce & SEO. AI unlocked skills I never imagined having. Passionate about AI agents, web development and vibe coding. I believe AI is changing how we build and do business.

## Profiles

- [LinkedIn](https://www.linkedin.com/in/raymond-grell)
- [X](https://x.com/brutus022)

**Meet me at Web Summit, Booth A7-71** (Lisbon, Wednesday 11 November, Pavilion 4): [Book a time](/websummit#book)

## Articles by Raymond

- [Robots.txt and AI crawlers in 2026: complete guide](/blog/robots-txt-ai-crawlers-2026.md) (2026-05-29): AI crawlers now account for nearly 50% of bot traffic. Learn how to properly configure robots.txt for GPTBot, ClaudeBot and other AI bots.
- [Dual Content Strategy: how to write content for humans and AI simultaneously](/blog/dual-content-strategy-humans-ai.md) (2026-04-14): In 2026 your website must serve two audiences: humans and AI. Learn the 3 pillars of Dual Content Strategy: Markdown, llms.txt and FAQ schema.
- [Schema Markup and structured data: how to be visible for AI](/blog/schema-markup-structured-data-ai.md) (2026-04-14): Websites with schema markup are cited by AI models 2-3x more often. Learn to implement 6 key schema types for better AI visibility.