# Biano, what it is and how websites use it.

A comparison site and catalog for furniture and home goods. Online stores embed the Biano Pixel, which measures conversions from visits coming from Biano.

- **Status:** Stable. Actively operated service.
- **Category:** [Analytics & Marketing](https://be1st.ai/technologies/analytics)
- **License:** Proprietary
- **Official website:** https://www.biano.sk
- **Page:** https://be1st.ai/technologies/analytics/biano

## Biano on audited websites

126 of the 16,845 websites audited by be1st run Biano (<1%). That ranks it #15 of the 18 technologies in Analytics & Marketing we have seen in audits.

### Websites running Biano vs all websites

- **Web score:** 73 (all websites 72)
- **SEO:** 87 (all websites 79)
- **Security:** 57 (all websites 59)
- **Performance:** 55 (all websites 72)
- **AI Readiness:** 37 (all websites 31)

### Most used in Analytics & Marketing

1. [Google Analytics](https://be1st.ai/technologies/analytics/google-analytics): 42% (7,016)
2. [Google Tag Manager](https://be1st.ai/technologies/analytics/google-tag-manager): 24% (4,101)
3. [Google Ads](https://be1st.ai/technologies/analytics/google-ads): 15% (2,503)
4. [Facebook Pixel (Meta Pixel)](https://be1st.ai/technologies/analytics/facebook-pixel): 15% (2,455)
5. [Heureka](https://be1st.ai/technologies/analytics/heureka): 3.3% (550)
6. [Sklik](https://be1st.ai/technologies/analytics/sklik): 3.0% (505)
7. [Hotjar](https://be1st.ai/technologies/analytics/hotjar): 2.4% (397)
8. [SmartSupp](https://be1st.ai/technologies/analytics/smartsupp): 2.2% (376)
9. [Matomo](https://be1st.ai/technologies/analytics/matomo): 2.0% (342)
10. [CookieYes](https://be1st.ai/technologies/analytics/cookieyes): 2.0% (331)

## Other technologies in Analytics & Marketing

- [Umami](https://be1st.ai/technologies/analytics/umami): 1.3% of websites
- [Plausible](https://be1st.ai/technologies/analytics/plausible): 1.3% of websites
- [PostHog](https://be1st.ai/technologies/analytics/posthog): 1.3% of websites
- [Luigi's Box](https://be1st.ai/technologies/analytics/luigis-box): 1.2% of websites
- [Fathom Analytics](https://be1st.ai/technologies/analytics/fathom): <1% of websites
- [Criteo](https://be1st.ai/technologies/analytics/criteo): <1% of websites
- [DataFast](https://be1st.ai/technologies/analytics/datafast): <1% of websites

[All 18 in Analytics & Marketing](https://be1st.ai/technologies/analytics)

## Questions about Biano

### What is Biano?

A comparison site and catalog for furniture and home goods. Online stores embed the Biano Pixel, which measures conversions from visits coming from Biano. The be1st catalog lists Biano under Analytics & Marketing. License of Biano: Proprietary.

### How many websites use Biano?

126 of the 16,845 websites audited by be1st run Biano (<1%), as of 8 Nov 2026.

### Is Biano still a modern choice?

Biano is a stable, mature choice rather than a new one. Actively operated service.

Numbers: latest audit of each of 16,845 websites audited by be1st, as of 8 Nov 2026.