# Facebook Pixel (Meta Pixel), what it is and how websites use it.

A tracking script by Meta (Facebook) for measuring the effectiveness of advertising campaigns on Facebook and Instagram. Enables custom audience creation, retargeting, and conversion tracking from Meta Ads.

- **Status:** Modern. Key tool for the Meta Ads ecosystem, actively developed.
- **Category:** [Analytics & Marketing](https://be1st.ai/technologies/analytics)
- **First release:** 2015
- **License:** Proprietary
- **Official website:** https://www.facebook.com/business
- **Documentation:** https://developers.facebook.com/docs/meta-pixel
- **Page:** https://be1st.ai/technologies/analytics/facebook-pixel

## Facebook Pixel (Meta Pixel) on audited websites

2,455 of the 16,845 websites audited by be1st run Facebook Pixel (Meta Pixel) (15%). That ranks it #4 of the 18 technologies in Analytics & Marketing we have seen in audits.

### Websites running Facebook Pixel (Meta Pixel) vs all websites

- **Web score:** 73 (all websites 72)
- **SEO:** 84 (all websites 79)
- **Security:** 59 (all websites 59)
- **Performance:** 60 (all websites 72)
- **AI Readiness:** 35 (all websites 31)

### Most used in Analytics & Marketing

1. [Google Analytics](https://be1st.ai/technologies/analytics/google-analytics): 42% (7,016)
2. [Google Tag Manager](https://be1st.ai/technologies/analytics/google-tag-manager): 24% (4,101)
3. [Google Ads](https://be1st.ai/technologies/analytics/google-ads): 15% (2,503)
4. [Facebook Pixel (Meta Pixel)](https://be1st.ai/technologies/analytics/facebook-pixel): 15% (2,455)
5. [Heureka](https://be1st.ai/technologies/analytics/heureka): 3.3% (550)
6. [Sklik](https://be1st.ai/technologies/analytics/sklik): 3.0% (505)
7. [Hotjar](https://be1st.ai/technologies/analytics/hotjar): 2.4% (397)
8. [SmartSupp](https://be1st.ai/technologies/analytics/smartsupp): 2.2% (376)
9. [Matomo](https://be1st.ai/technologies/analytics/matomo): 2.0% (342)
10. [CookieYes](https://be1st.ai/technologies/analytics/cookieyes): 2.0% (331)

## Other technologies in Analytics & Marketing

- [Umami](https://be1st.ai/technologies/analytics/umami): 1.3% of websites
- [Plausible](https://be1st.ai/technologies/analytics/plausible): 1.3% of websites
- [PostHog](https://be1st.ai/technologies/analytics/posthog): 1.3% of websites
- [Luigi's Box](https://be1st.ai/technologies/analytics/luigis-box): 1.2% of websites
- [Biano](https://be1st.ai/technologies/analytics/biano): <1% of websites
- [Fathom Analytics](https://be1st.ai/technologies/analytics/fathom): <1% of websites
- [Criteo](https://be1st.ai/technologies/analytics/criteo): <1% of websites
- [DataFast](https://be1st.ai/technologies/analytics/datafast): <1% of websites

[All 18 in Analytics & Marketing](https://be1st.ai/technologies/analytics)

## Questions about Facebook Pixel (Meta Pixel)

### What is Facebook Pixel (Meta Pixel)?

A tracking script by Meta (Facebook) for measuring the effectiveness of advertising campaigns on Facebook and Instagram. Enables custom audience creation, retargeting, and conversion tracking from Meta Ads. The be1st catalog lists Facebook Pixel (Meta Pixel) under Analytics & Marketing. License of Facebook Pixel (Meta Pixel): Proprietary.

### How many websites use Facebook Pixel (Meta Pixel)?

2,455 of the 16,845 websites audited by be1st run Facebook Pixel (Meta Pixel) (15%), as of 8 Nov 2026.

### When was Facebook Pixel (Meta Pixel) first released?

Facebook Pixel (Meta Pixel) was first released in 2015.

### Is Facebook Pixel (Meta Pixel) still a modern choice?

Yes. Facebook Pixel (Meta Pixel) counts as a modern technology. Key tool for the Meta Ads ecosystem, actively developed.

Numbers: latest audit of each of 16,845 websites audited by be1st, as of 8 Nov 2026.