# Matomo, release history and use on real websites.

An open-source alternative to Google Analytics with a focus on privacy and data ownership. Can run on your own server (self-hosted) or as a cloud service. Fully GDPR compliant.

- **Status:** Modern. Actively developed open-source project, popular in the EU for GDPR compliance.
- **Category:** [Analytics & Marketing](https://be1st.ai/technologies/analytics)
- **First release:** 2007
- **License:** GPL-3.0
- **Latest version:** 5.14.2 (22 Oct 2026)
- **Official website:** https://matomo.org
- **Documentation:** https://developer.matomo.org
- **GitHub:** https://github.com/matomo-org/matomo
- **Page:** https://be1st.ai/technologies/analytics/matomo

## Matomo on audited websites

342 of the 16,845 websites audited by be1st run Matomo (2.0%). That ranks it #9 of the 18 technologies in Analytics & Marketing we have seen in audits.

### Websites running Matomo vs all websites

- **Web score:** 71 (all websites 72)
- **SEO:** 83 (all websites 79)
- **Security:** 56 (all websites 59)
- **Performance:** 57 (all websites 72)
- **AI Readiness:** 30 (all websites 31)

### Most used in Analytics & Marketing

1. [Google Analytics](https://be1st.ai/technologies/analytics/google-analytics): 42% (7,016)
2. [Google Tag Manager](https://be1st.ai/technologies/analytics/google-tag-manager): 24% (4,101)
3. [Google Ads](https://be1st.ai/technologies/analytics/google-ads): 15% (2,503)
4. [Facebook Pixel (Meta Pixel)](https://be1st.ai/technologies/analytics/facebook-pixel): 15% (2,455)
5. [Heureka](https://be1st.ai/technologies/analytics/heureka): 3.3% (550)
6. [Sklik](https://be1st.ai/technologies/analytics/sklik): 3.0% (505)
7. [Hotjar](https://be1st.ai/technologies/analytics/hotjar): 2.4% (397)
8. [SmartSupp](https://be1st.ai/technologies/analytics/smartsupp): 2.2% (376)
9. [Matomo](https://be1st.ai/technologies/analytics/matomo): 2.0% (342)
10. [CookieYes](https://be1st.ai/technologies/analytics/cookieyes): 2.0% (331)

## Matomo versions and release history

5 release lines since 2010, as listed by endoflife.date. The latest version is 5.14.2, released 22 Oct 2026. Supported according to endoflife.date: 5.

| Version | Released | Latest release | Support |
| --- | --- | --- | --- |
| 5 | 18 Dec 2023 | 5.14.2 (22 Oct 2026) | Supported |
| 4 | 24 Nov 2020 | 4.16.2 (20 Nov 2025) | End of life, since 19 Dec 2024 |
| 3 | 19 Dec 2016 | 3.14.1 (11 Sep 2020) | End of life, since 1 Dec 2021 |
| 2 | 17 Dec 2013 | 2.18.1 (1 Jul 2020) | End of life, since 18 Dec 2017 |
| 1 | 28 Aug 2010 | 1.12 (30 May 2013) | End of life, since 17 Dec 2013 |

Sources: [endoflife.date](https://endoflife.date/matomo), checked 8 Nov 2026.

## Other technologies in Analytics & Marketing

- [Umami](https://be1st.ai/technologies/analytics/umami): 1.3% of websites
- [Plausible](https://be1st.ai/technologies/analytics/plausible): 1.3% of websites
- [PostHog](https://be1st.ai/technologies/analytics/posthog): 1.3% of websites
- [Luigi's Box](https://be1st.ai/technologies/analytics/luigis-box): 1.2% of websites
- [Biano](https://be1st.ai/technologies/analytics/biano): <1% of websites
- [Fathom Analytics](https://be1st.ai/technologies/analytics/fathom): <1% of websites
- [Criteo](https://be1st.ai/technologies/analytics/criteo): <1% of websites
- [DataFast](https://be1st.ai/technologies/analytics/datafast): <1% of websites

[All 18 in Analytics & Marketing](https://be1st.ai/technologies/analytics)

## Questions about Matomo

### What is Matomo?

An open-source alternative to Google Analytics with a focus on privacy and data ownership. Can run on your own server (self-hosted) or as a cloud service. Fully GDPR compliant. The be1st catalog lists Matomo under Analytics & Marketing. License of Matomo: GPL-3.0.

### What is the latest version of Matomo?

The latest version of Matomo is 5.14.2, released 22 Oct 2026 (source: endoflife.date).

### Which Matomo versions are still supported?

According to endoflife.date, these Matomo release lines are supported: 5.

### How many websites use Matomo?

342 of the 16,845 websites audited by be1st run Matomo (2.0%), as of 8 Nov 2026.

### When was Matomo first released?

Matomo was first released in 2007; the oldest version listed by endoflife.date dates from 2010.

### Is Matomo still a modern choice?

Yes. Matomo counts as a modern technology. Actively developed open-source project, popular in the EU for GDPR compliance.

### What are the alternatives to Matomo?

Technologies that do the same job as Matomo include Google Analytics, Umami, Plausible, and Fathom Analytics.

Numbers: latest audit of each of 16,845 websites audited by be1st, as of 8 Nov 2026.