# Sklik, what it is and how websites use it.

A PPC advertising system by Seznam.cz, dominant in the Czech market. Enables creation of text and product ads displayed in search results on Seznam.cz and partner websites.

- **Status:** Stable. Stable platform, essential for the Czech market.
- **Category:** [Analytics & Marketing](https://be1st.ai/technologies/analytics)
- **First release:** 2006
- **License:** Proprietary
- **Official website:** https://o-seznam.cz/reklama/sklik/
- **Documentation:** https://napoveda.sklik.cz
- **Page:** https://be1st.ai/technologies/analytics/sklik

## Sklik on audited websites

505 of the 16,845 websites audited by be1st run Sklik (3.0%). That ranks it #6 of the 18 technologies in Analytics & Marketing we have seen in audits.

### Websites running Sklik vs all websites

- **Web score:** 74 (all websites 72)
- **SEO:** 86 (all websites 79)
- **Security:** 60 (all websites 59)
- **Performance:** 60 (all websites 72)
- **AI Readiness:** 33 (all websites 31)

### Most used in Analytics & Marketing

1. [Google Analytics](https://be1st.ai/technologies/analytics/google-analytics): 42% (7,016)
2. [Google Tag Manager](https://be1st.ai/technologies/analytics/google-tag-manager): 24% (4,101)
3. [Google Ads](https://be1st.ai/technologies/analytics/google-ads): 15% (2,503)
4. [Facebook Pixel (Meta Pixel)](https://be1st.ai/technologies/analytics/facebook-pixel): 15% (2,455)
5. [Heureka](https://be1st.ai/technologies/analytics/heureka): 3.3% (550)
6. [Sklik](https://be1st.ai/technologies/analytics/sklik): 3.0% (505)
7. [Hotjar](https://be1st.ai/technologies/analytics/hotjar): 2.4% (397)
8. [SmartSupp](https://be1st.ai/technologies/analytics/smartsupp): 2.2% (376)
9. [Matomo](https://be1st.ai/technologies/analytics/matomo): 2.0% (342)
10. [CookieYes](https://be1st.ai/technologies/analytics/cookieyes): 2.0% (331)

## Other technologies in Analytics & Marketing

- [Umami](https://be1st.ai/technologies/analytics/umami): 1.3% of websites
- [Plausible](https://be1st.ai/technologies/analytics/plausible): 1.3% of websites
- [PostHog](https://be1st.ai/technologies/analytics/posthog): 1.3% of websites
- [Luigi's Box](https://be1st.ai/technologies/analytics/luigis-box): 1.2% of websites
- [Biano](https://be1st.ai/technologies/analytics/biano): <1% of websites
- [Fathom Analytics](https://be1st.ai/technologies/analytics/fathom): <1% of websites
- [Criteo](https://be1st.ai/technologies/analytics/criteo): <1% of websites
- [DataFast](https://be1st.ai/technologies/analytics/datafast): <1% of websites

[All 18 in Analytics & Marketing](https://be1st.ai/technologies/analytics)

## Questions about Sklik

### What is Sklik?

A PPC advertising system by Seznam.cz, dominant in the Czech market. Enables creation of text and product ads displayed in search results on Seznam.cz and partner websites. The be1st catalog lists Sklik under Analytics & Marketing. License of Sklik: Proprietary.

### How many websites use Sklik?

505 of the 16,845 websites audited by be1st run Sklik (3.0%), as of 8 Nov 2026.

### When was Sklik first released?

Sklik was first released in 2006.

### Is Sklik still a modern choice?

Sklik is a stable, mature choice rather than a new one. Stable platform, essential for the Czech market.

### What are the alternatives to Sklik?

Technologies that do the same job as Sklik include Google Ads.

Numbers: latest audit of each of 16,845 websites audited by be1st, as of 8 Nov 2026.