# Umami, what it is and how websites use it.

Open-source, self-hosted alternative to Google Analytics. No cookies, GDPR-compliant, simple UI. Runs on Postgres/MySQL. Popular choice for indie hackers and small teams.

- **Status:** Modern. Actively developed, MIT license, fastest growing privacy analytics.
- **Category:** [Analytics & Marketing](https://be1st.ai/technologies/analytics)
- **First release:** 2020
- **License:** MIT (open-source)
- **Official website:** https://umami.is
- **Documentation:** https://umami.is/docs
- **Page:** https://be1st.ai/technologies/analytics/umami

## Umami on audited websites

225 of the 16,845 websites audited by be1st run Umami (1.3%). That ranks it #11 of the 18 technologies in Analytics & Marketing we have seen in audits.

### Websites running Umami vs all websites

- **Web score:** 78 (all websites 72)
- **SEO:** 85 (all websites 79)
- **Security:** 62 (all websites 59)
- **Performance:** 80 (all websites 72)
- **AI Readiness:** 34 (all websites 31)

### Most used in Analytics & Marketing

1. [Google Analytics](https://be1st.ai/technologies/analytics/google-analytics): 42% (7,016)
2. [Google Tag Manager](https://be1st.ai/technologies/analytics/google-tag-manager): 24% (4,101)
3. [Google Ads](https://be1st.ai/technologies/analytics/google-ads): 15% (2,503)
4. [Facebook Pixel (Meta Pixel)](https://be1st.ai/technologies/analytics/facebook-pixel): 15% (2,455)
5. [Heureka](https://be1st.ai/technologies/analytics/heureka): 3.3% (550)
6. [Sklik](https://be1st.ai/technologies/analytics/sklik): 3.0% (505)
7. [Hotjar](https://be1st.ai/technologies/analytics/hotjar): 2.4% (397)
8. [SmartSupp](https://be1st.ai/technologies/analytics/smartsupp): 2.2% (376)
9. [Matomo](https://be1st.ai/technologies/analytics/matomo): 2.0% (342)
10. [CookieYes](https://be1st.ai/technologies/analytics/cookieyes): 2.0% (331)

## Other technologies in Analytics & Marketing

- [Plausible](https://be1st.ai/technologies/analytics/plausible): 1.3% of websites
- [PostHog](https://be1st.ai/technologies/analytics/posthog): 1.3% of websites
- [Luigi's Box](https://be1st.ai/technologies/analytics/luigis-box): 1.2% of websites
- [Biano](https://be1st.ai/technologies/analytics/biano): <1% of websites
- [Fathom Analytics](https://be1st.ai/technologies/analytics/fathom): <1% of websites
- [Criteo](https://be1st.ai/technologies/analytics/criteo): <1% of websites
- [DataFast](https://be1st.ai/technologies/analytics/datafast): <1% of websites

[All 18 in Analytics & Marketing](https://be1st.ai/technologies/analytics)

## Questions about Umami

### What is Umami?

Open-source, self-hosted alternative to Google Analytics. No cookies, GDPR-compliant, simple UI. Runs on Postgres/MySQL. Popular choice for indie hackers and small teams. The be1st catalog lists Umami under Analytics & Marketing. License of Umami: MIT (open-source).

### How many websites use Umami?

225 of the 16,845 websites audited by be1st run Umami (1.3%), as of 8 Nov 2026.

### When was Umami first released?

Umami was first released in 2020.

### Is Umami still a modern choice?

Yes. Umami counts as a modern technology. Actively developed, MIT license, fastest growing privacy analytics.

### What are the alternatives to Umami?

Technologies that do the same job as Umami include Matomo, Plausible, and Fathom Analytics.

Numbers: latest audit of each of 16,845 websites audited by be1st, as of 8 Nov 2026.