# HubSpot CMS, what it is and how websites use it. A CMS integrated into the HubSpot marketing platform with a focus on lead generation. It offers content personalization, A/B testing, and CRM integration all in one tool. - **Status:** Stable. Marketing-oriented CMS with integration into the HubSpot ecosystem. - **Category:** [CMS and site builders](https://be1st.ai/technologies/cms) - **First release:** 2006 - **License:** proprietary - **Official website:** https://www.hubspot.com - **Documentation:** https://developers.hubspot.com/docs/cms - **Page:** https://be1st.ai/technologies/cms/hubspot-cms ## HubSpot CMS on audited websites 62 of the 16,845 websites audited by be1st run HubSpot CMS (<1%). That ranks it #16 of the 21 technologies in CMS and site builders we have seen in audits. ### Websites running HubSpot CMS vs all websites - **Web score:** 74 (all websites 72) - **SEO:** 86 (all websites 79) - **Security:** 61 (all websites 59) - **Performance:** 60 (all websites 72) - **AI Readiness:** 33 (all websites 31) ### Most used in CMS and site builders 1. [WordPress](https://be1st.ai/technologies/cms/wordpress): 8.4% (1,417) 2. [Lovable](https://be1st.ai/technologies/cms/lovable): 1.8% (310) 3. [Framer](https://be1st.ai/technologies/cms/framer): 1.6% (266) 4. [Webflow](https://be1st.ai/technologies/cms/webflow): 1.5% (260) 5. [Wix](https://be1st.ai/technologies/cms/wix): 1.4% (232) 6. [Sanity](https://be1st.ai/technologies/cms/sanity): 1.2% (197) 7. [Joomla](https://be1st.ai/technologies/cms/joomla): 1.2% (196) 8. [Squarespace](https://be1st.ai/technologies/cms/squarespace): 1.2% (196) 9. [Webnode](https://be1st.ai/technologies/cms/webnode): 1.0% (171) 10. [Drupal](https://be1st.ai/technologies/cms/drupal): 1.0% (170) ## Other technologies in CMS and site builders - [TYPO3](https://be1st.ai/technologies/cms/typo3): <1% of websites - [Contao](https://be1st.ai/technologies/cms/contao): <1% of websites - [Storyblok](https://be1st.ai/technologies/cms/storyblok): <1% of websites - [Contentful](https://be1st.ai/technologies/cms/contentful): <1% of websites - [Base44](https://be1st.ai/technologies/cms/base44): <1% of websites - [Ghost](https://be1st.ai/technologies/cms/ghost): <1% of websites - [Blogger](https://be1st.ai/technologies/cms/blogger): <1% of websites - [Payload CMS](https://be1st.ai/technologies/cms/payload-cms): <1% of websites - [Directus](https://be1st.ai/technologies/cms/directus): <1% of websites - [Bolt](https://be1st.ai/technologies/cms/bolt): <1% of websites - [Replit](https://be1st.ai/technologies/cms/replit): not seen yet - [Strapi](https://be1st.ai/technologies/cms/strapi) [All 24 in CMS and site builders](https://be1st.ai/technologies/cms) ## Questions about HubSpot CMS ### What is HubSpot CMS? A CMS integrated into the HubSpot marketing platform with a focus on lead generation. It offers content personalization, A/B testing, and CRM integration all in one tool. The be1st catalog lists HubSpot CMS under CMS and site builders. License of HubSpot CMS: proprietary. ### How many websites use HubSpot CMS? 62 of the 16,845 websites audited by be1st run HubSpot CMS (<1%), as of 8 Nov 2026. ### When was HubSpot CMS first released? HubSpot CMS was first released in 2006. ### Is HubSpot CMS still a modern choice? HubSpot CMS is a stable, mature choice rather than a new one. Marketing-oriented CMS with integration into the HubSpot ecosystem. ### What are the alternatives to HubSpot CMS? Technologies that do the same job as HubSpot CMS include WordPress and Webflow. Numbers: latest audit of each of 16,845 websites audited by be1st, as of 8 Nov 2026.