# Webflow, what it is and how websites use it.

A visual website building tool that generates clean code without requiring programming. It combines the power of professional web design with an integrated CMS and hosting.

- **Status:** Modern. Growing no-code platform popular among designers.
- **Category:** [CMS and site builders](https://be1st.ai/technologies/cms)
- **First release:** 2013
- **License:** proprietary
- **Official website:** https://webflow.com
- **Documentation:** https://university.webflow.com
- **Page:** https://be1st.ai/technologies/cms/webflow

## Webflow on audited websites

260 of the 16,845 websites audited by be1st run Webflow (1.5%). That ranks it #4 of the 21 technologies in CMS and site builders we have seen in audits.

### Websites running Webflow vs all websites

- **Web score:** 75 (all websites 72)
- **SEO:** 83 (all websites 79)
- **Security:** 59 (all websites 59)
- **Performance:** 74 (all websites 72)
- **AI Readiness:** 32 (all websites 31)

### Most used in CMS and site builders

1. [WordPress](https://be1st.ai/technologies/cms/wordpress): 8.4% (1,417)
2. [Lovable](https://be1st.ai/technologies/cms/lovable): 1.8% (310)
3. [Framer](https://be1st.ai/technologies/cms/framer): 1.6% (266)
4. [Webflow](https://be1st.ai/technologies/cms/webflow): 1.5% (260)
5. [Wix](https://be1st.ai/technologies/cms/wix): 1.4% (232)
6. [Sanity](https://be1st.ai/technologies/cms/sanity): 1.2% (197)
7. [Joomla](https://be1st.ai/technologies/cms/joomla): 1.2% (196)
8. [Squarespace](https://be1st.ai/technologies/cms/squarespace): 1.2% (196)
9. [Webnode](https://be1st.ai/technologies/cms/webnode): 1.0% (171)
10. [Drupal](https://be1st.ai/technologies/cms/drupal): 1.0% (170)

## Google searches for “webflow”

About 450,000 searches a month worldwide (Google Ads estimate). The bars show the 12 months from Oct 2025 to Sep 2026.

- 2025-10: 450,000
- 2025-11: 450,000
- 2025-12: 450,000
- 2026-01: 550,000
- 2026-02: 450,000
- 2026-03: 450,000
- 2026-04: 450,000
- 2026-05: 450,000
- 2026-06: 368,000
- 2026-07: 301,000
- 2026-08: 368,000
- 2026-09: 450,000

Open in search trends: https://be1st.ai/analytics/trends?kw=webflow&direction=all

## Other technologies in CMS and site builders

- [TYPO3](https://be1st.ai/technologies/cms/typo3): <1% of websites
- [Contao](https://be1st.ai/technologies/cms/contao): <1% of websites
- [Storyblok](https://be1st.ai/technologies/cms/storyblok): <1% of websites
- [Contentful](https://be1st.ai/technologies/cms/contentful): <1% of websites
- [Base44](https://be1st.ai/technologies/cms/base44): <1% of websites
- [HubSpot CMS](https://be1st.ai/technologies/cms/hubspot-cms): <1% of websites
- [Ghost](https://be1st.ai/technologies/cms/ghost): <1% of websites
- [Blogger](https://be1st.ai/technologies/cms/blogger): <1% of websites
- [Payload CMS](https://be1st.ai/technologies/cms/payload-cms): <1% of websites
- [Directus](https://be1st.ai/technologies/cms/directus): <1% of websites
- [Bolt](https://be1st.ai/technologies/cms/bolt): <1% of websites
- [Replit](https://be1st.ai/technologies/cms/replit): not seen yet

[All 24 in CMS and site builders](https://be1st.ai/technologies/cms)

## Questions about Webflow

### What is Webflow?

A visual website building tool that generates clean code without requiring programming. It combines the power of professional web design with an integrated CMS and hosting. The be1st catalog lists Webflow under CMS and site builders. License of Webflow: proprietary.

### How many websites use Webflow?

260 of the 16,845 websites audited by be1st run Webflow (1.5%), as of 8 Nov 2026.

### When was Webflow first released?

Webflow was first released in 2013.

### Is Webflow still a modern choice?

Yes. Webflow counts as a modern technology. Growing no-code platform popular among designers.

### What are the alternatives to Webflow?

Technologies that do the same job as Webflow include Framer, Wix, Squarespace, and Webnode.

Numbers: latest audit of each of 16,845 websites audited by be1st, as of 8 Nov 2026.